Intershop’s 6 tips for more success in B2B commerce

  • Standards from the B2C commerce raise the bar for B2B Commerce
  • Free paper available for download in Intershop’s media center

Jena, Germany, August 13, 2013 – Due to changing shopping habits and new technical possibilities B2B commerce experiences a fundamental change. In general, commerce has moved from offline and online to Commerce Everywhere.

In order for B2B retailers to profit from the trend that analysts continue to predict, they need to make their concepts and sales channels more attractive for B2B retailers. This can be achieved i.e. through the realization of B2C-like shopping experiences for their B2B customers.

How B2B merchants can take advantage of the digital evolution and actively participate in the transformation of B2B commerce, you can read in the new Intershop paper “6 tips for more success in B2B commerce”:


Tip 1:       Attract business buyers to the online self-service

Tip 2:       Optimize purchasing experience

Tip 3:       Address unique needs of business buyers

Tip 4:       Support multiple touch points

Tip 5:       Focus on personas and roles not product features

Tip 6:       Integrate systems and consolidate data


The free paper with a detailed description of the individual tips for more success in B2B commerce can be downloaded in our media center.


Go back

About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication