Jena, Germany, January 30, 2007 - Intershop Communications AG is expanding its market position in Taiwan with a new project. Intershop sales partner and e-commerce specialist Com2B is set to go live with its project for the country's number two telecommunications company, FarEasTone, using Intershop software.
Supported by Enfinity Suite 6, FarEasTone is building customer loyalty by adding e-commerce elements to its blog community. Taipei-based Com2B has already made innovative use of Intershop software in previous projects. The three-year sales partnership has produced customers of the caliber of Taipei Fubon Bank (Taiwan's largest branch bank) and electronics giant Sony Taiwan.
The expansion of the partnership will allow Intershop to acquire extensive expertise in customer loyalty programs. Based on Intershop's Enfinity Suite 6 software, Com2B has developed an e-commerce solution with integrated loyalty program for Taiwanese customers DingDing Direct Marketing and Taipei Fubon Bank. Examples of such programs are bonus programs, e.g., loyalty points, the frequent flyer miles offered by various airlines, and value-added services, such as, discounts, bonuses, and special rates and benefits.
"This partnership and the experience gained from the new customer projects in Taiwan allow Intershop to add loyalty management expertise to its e-commerce competence", says Ralf Männlein, the Intershop board member responsible for sales and marketing. "We can apply this expertise to other markets, such as, Europe and the USA."
Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.
This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.