Intershop to Showcase Experience-Driven Commerce at Adobe Summit EMEA 2014

  • 14-15 May, ICC ExCel, London

London, UK, 8 May 2014 – Experience-driven commerce is the future of commerce and Intershop has announced that it will show a live demonstration at the Adobe Summit EMEA 2014, which takes place on 14-15 May at the ICC ExCel, London. The demonstration at booth 4 showcases the integration of Adobe Experience Manager with leading omni-channel commerce platform Intershop 7, built around a compelling ‘work’/B2B and ‘play'/B2C scenario. It highlights the recently signed collaboration between Adobe and Intershop and demonstrates how brands can create engaging commerce sites no matter what device or channel the customer uses.

In addition, Intershop’s c-level executives Dr. Jochen Wiechen (CTO) and Ludwig Lutter (CFO) will present a break-out session in the Digital Experience Management track on Wednesday 14 May from 1.30-2.15pm, in CS Room 17. Titled 'Xperience Tomorrow – Seamless Customer Journey – Everything Is Possible', the presentation will discuss how the customers’ experience dictates purchase decisions, and how new technologies are enabling the revival of one-to-one shopping. It will explain how e-commerce technology can be transformed into business value by providing immersive customer experiences, and how the buyer experience can be optimised by blurring the lines between work and play.

"Today's customers want to become part of a story - and retailers need to recreate that personalised, one-to-one exchange between buyer and seller to build lasting and valuable relationships. The integration of our omni-channel commerce platform with Adobe's leading web experience management solution opens up exciting new possibilities as it puts the customer experience back into focus," comments Intershop CTO Dr. Jochen Wiechen. "Brands now have a best in class global solution for powerful, engaging, digital experiences for all types of buyers.”

The collaboration between Adobe and Intershop sees both partners jointly promoting and selling the integrated solution to companies in target markets, including North America, United Kingdom and Germany, with implementation services provided by designated preferred partners. Because the integration utilises Adobe’s eCommerce Integration Framework, partners will be able to easily customise the solution to meet individual customer requirements.

For more information on the Adobe Summit EMEA 2014, visit  

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication