Intershop to Present the Future of E-Commerce at E-Commerce Forum, Milan

  • Demo of Intershop 7 platform and Promotion Engine
  • Joint presentation with SMC Consulting

Milan, Italy, May 14, 2012 – Intershop is presenting its new cross-channel commerce platform, Intershop 7, at the E-Commerce Forum, which will be held at the MiCo – Milano Congress Center on 16 May. Speaking alongside Glauco Brancolini, Senior Consultant, SMC Consulting S.r.L., Intershop’s Marco Albonetti, Account Manager Italy, will give an overview of Intershop 7’s capabilities as well as a demonstration of its revolutionary Promotion Engine at 14.30 on Wednesday 16 May. Visitors to Intershop’s booth No. 20 will be invited to discuss the new features as well as obtain tailored advice from Intershop’s experienced e-commerce experts.

With more than 1,500 features, Intershop’s latest product opens up new possibilities for personalised multi-channel commerce. It provides store managers with unprecedented flexibility to adapt their online business to the ever-changing needs and expectations of their customers. Powerful features, such as Design View, integrated A/B Testing, and an advanced Promotion Engine, make it possible to evolve and manage storefronts fast, test consumer preferences, and create highly targeted user experiences.

The E-Commerce Forum, now in its 7th edition, is the most anticipated event of the year for the Italian E-Commerce Industry, combining valuable workshops with an exhibition that represents national and international trends in online selling.

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication