San Francisco, March 19, 2014 - Intershop, the largest independent technology vendor for omni-channel commerce solutions, today announced that it will showcase new innovations with Adobe at Adobe Summit 2014, the Digital Marketing Conference, to be held March 24th-28th in Salt Lake City. A Gold level sponsor at Adobe Summit 2014, Intershop will demonstrate integration of Adobe Experience Manager, Adobe’s leading Web experience management solution, into its leading global commerce platform Intershop 7 in Booth #715. Additionally, Jochen Moll, Chief Executive Officer at Intershop, will present a special break-out session titled- Step INto the Future of Customer Experience on Thursday, March 27th which provides three practical insights for enabling seamless customer experiences.
A demonstration of the integration at Adobe Summit - built around a compelling ‘work’/B2B and ‘play’’/B2C scenario - will highlight that with Intershop 7 and Adobe Experience Manager brands can create engaging experience-driven commerce sites whether the target buyer is B2B or B2C or both no matter what device they use or channel through which they buy.
The collaboration between Adobe and Intershop brings together the best in content with the best in commerce, meaning enterprises and mid-size companies across the globe can develop deeper relationships with their customers and thus realize a better return on their e-commerce platform investment.
“Adobe Experience Manager creates a dynamic customer experience that invites the customer to become part of a story,” said Jochen Moll. “Combine that with Intershop’s twenty-plus year history in commerce software design and development, brands now have a best in class global solution for powerful, engaging, digital experiences for all types of buyers.”
Adobe and Intershop will be jointly promoting and selling the solution to companies in target markets, including North America, United Kingdom and Germany, with implementation services provided by designated preferred partners. Because the integration utilizes Adobe’s eCommerce Integration Framework, partners will be able to easily customize the solution to meet individual customer requirements.
“Intershop shares our vision to create a new type of shopping experience,” said Aseem Chandra, Vice President, Adobe Experience Manager and Adobe Target business, Adobe. “By combining the ability to organize and manage the delivery of creative assets and other content across all digital channels with the power to streamline processes and simplify business complexities within commerce platforms, marketers will be able to take digital experiences to a new level and increase conversion.”
Intershop and Adobe will also showcase its global collaboration at the Adobe Summit EMEA 2014, to be held May 14-15, 2014 in London.
Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.
This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.