Intershop software powers big telco platform

The aim of this project was to optimize customer management processes, and to improve service quality

  • Significant increase in service quality of customer management processes
  • Integration and management of sales channels for retail and business customers on a single platform 

Jena, Germany, August 26, 2009 – T-Home, the broadband and residential phone arm of Deutsche Telekom AG, has over 40 million customers in Germany alone. In order to further enhance the quality of its service, Deutsche Telekom AG decided to expand its website.

The aim of this project was to optimize customer management processes, as well as to significantly improve service quality. The web design was refreshed, the editing facilities were improved courtesy of Enfinity Storefront Editing, and operational cost savings were achieved. The particular challenge lay in the range of distributed systems that needed to be integrated, combined with multiple sales channels for consumers, business customers, and sales to employees. Various product and inventory databases, CRM solutions, and a number of custom software systems were consolidated on a central Enfinity platform.

All customers are now able to access the full range of fixed network services via the Internet at This online store is based on the Enfinity Suite 6 e-commerce solution from Intershop. Various sales channels for retail and business customers, as well as for sales to employees, are integrated with all internal areas of the business, aggregated on a single platform, and managed centrally. The stylish T-Home website offers visitors information on phone lines, Internet access, and hardware in a straightforward, accessible way. Customers can choose between different plans to obtain the most cost-effective option for their particular needs. The complete range-–from individual tariffs to bundled products—is personalized for presentation to the customer. To improve identification and recognition, T-Home’s corporate design is applied consistently across all marketing formats and features in all public-facing activities. In the online world, this is taken care of by Intershop’s content management system.

In order to provide customers with this comprehensive service, various external systems needed to be linked. This took place using dynamic process handling and by incorporating high-performance web services. Other features include personalization functions, transaction management, and a high-performance architecture built on a powerful network infrastructure.

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication