Intershop sells online marketing agency SoQuero to blueSummit

  • Important strategic step to refocus on the product business

Jena, 1 October 2014 – Intershop Communications AG, a leading independent provider of innovative solutions for omni-channel commerce, sold its online marketing subsidiary, SoQuero GmbH, to Blue Summit Media GmbH (blueSummit). The sale is part of Intershop’s strategy of refocusing on the high-margin core business of software products in order to increase the market share in e-commerce software solutions and return to profit the medium term. The 100% sale was made with effect from 30 September 2014. The parties agreed not to disclose the purchase price.

Jochen Moll, Board Spokesman of Intershop Communications AG:  “For Intershop this successful transaction is a logical step in our efforts to refocus the business model from a service-orientation to a stronger product orientation. The sale will allow us to concentrate more effectively on our core competencies, i.e. the provision of innovative software products for omni-channel commerce.”

Established in 2004 and headquartered in Frankfurt/Main, the SoQuero agency serves some 60 clients in the search and social media marketing sector. SoQuero is also a pioneer in the field of product data marketing. The agency employs some 50 people. The incumbent Managing Directors of SoQuero, Björn Emeritzy and Tobias Jungcurt, will stay with the company and continue to manage the business in Frankfurt. “We are very pleased to have become a part of one of Germany’s biggest performance agencies,” Björn Emeritzy commented on the takeover. “This will also benefit our clients, who can now choose from among an even more diverse range of services.”

About SoQuero

Established in 2004, SoQuero GmbH is an online marketing agency focusing on search and social media. Building on a team of over 60 experts in the fields of search engine optimisation (SEO), search engine advertising (SEA), product data marketing (PDM) and social media marketing (SMM), the former subsidiary of Intershop Communications AG offers professional service in performance marketing. SoQuero has long-standing international online marketing experience. The agency manages campaigns in over 40 countries and more than 20 different languages in search engines such as Google, Yahoo, MSN/Bing, Yandex, Naver and Baidu.

About blueSummit

blueSummit is a leader in international performance marketing. The agency focuses on search engine optimisation (SEO), search engine advertising (SEA) and affiliate marketing. More specifically, blueSummit plans, manages and optimises SEA campaigns and implements complex SEO strategies as well as sustainable affiliate programs. Employing some 115 people, the agency serves renowned clients in the retail, travel, finance, automotive, media and entertainment sectors.

blueSummit has offices in Munich, Hamburg and Vienna. In April 2014, the agency joined the Performance Interactive Alliance, a newly established holding company of leading players from the online sector

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication