Intershop Releases Intershop 7.2

  • Improved cross channel functionality with support for online and outbound marketing activities for more targeted campaigns
  • Improved customer specific layouts and harmonised search for a customised online experience
  • Introduction of “Fast Start Store” to save time in the design and development of new shopping environments with increased creative design flexibility

Jena, Germany, November 22, 2012 – Intershop today announced the availability of Intershop 7.2, the latest version of its next generation e-commerce platform. The latest version is targeted at further improving the customer shopping experience across multiple channels.

The new features include:

  • Promotional Import guarantees a seamless collaboration between outbound marketing i.e. traditional postal mailings and other printed materials, from newspaper supplements to flyers and coupons or promotional codes. Intershop 7.2 offers an import mechanism that allows promotions and promotional code groups to be imported from an external system.
  • More targeted marketing campaigns with Design View extensions that support the marketing manager and the designer to configure the shopping environments faster and in an easier way. Online and offline promotions can easily be exchanged between organisations, subsidiaries and geographies.
  • Improved customer specific layout to enable retailers to create a personalised shopping experience based on specific customer requirements. Intershop 7.2 includes the ability to display custom actions, layouts and personal pricing simultaneously. With this functionality, retailers can plan campaigns for loyalty customers, with not only a personalised look and feel but also with corresponding individual offers and prices.
  • Improved workflow with easy image loading. Content editors can now stay within a task to find appropriate images to support text, loading both the image to the text and storing it in the media library at the same time. With images stored in the Media Library, all images can be found and used from other areas within the platform.
  • Intershop 7.2 enables ‘Show it my way’, harmonized sorting that allows visitors to view combined search results based on price, relevance, product number or any other attributes. The new sorting mechanism gives the site visitor more options.
  • More flexible payment framework extension with "ISHpay" service that can be used as a blueprint for any kind of new payment service, regardless of particular regional payment methods or an individual method for interfacing with financial accounts.
  • “Fast Start Store” gives design teams more layout and appearance controls that are flexible and fast to implement and can be reused easily.  With a pre-defined cook book, the design team can easily adapt and modify the template for new shops and sites. The new "Fast Start application" helps to save time in the design and development of new shopping environments with increased creative design flexibility.

Jochen Moll, Member and Spokesman of the Board of Management, Intershop said, “Our new Intershop 7.2 offers a wealth of opportunities for a more customer focused offering while also improving design capabilities save e-businesses time and resources. It is a strong proof point for Intershop´s mission to provide our customers with the most efficient solutions to leverage the potential of the ever growing  of e-commerce market.”

Intershop 7.2 is available from today.


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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication