Intershop Releases Intershop 7.1 for Improved Design Features and Customer Satisfaction

• Increased design view functionality and one click campaign management for easy web development
• Improved customer experience through personalized communication
• 7.1 offers business logs to meet regulation and provide an audit trail of activity
• Further internationalization functionalities integrated

Jena, Germany, August 28, 2012 – Intershop today announced the availability of Intershop 7.1, the latest version of the next generation e-commerce platform. Intershop 7.1 provides enhanced functionality for the Design View, to easily improve the e-commerce experience to meet customers changing needs, extensive campaign management and the ability to internationalize. It also enables businesses to improve operations with the new audit trail functionality.

The new features include:

• Enhanced Design View:
  • Increased preview functionality for editors to immediately preview scheduled content, layouts and descriptions for consistency and quality before published
  • Ability to preview content including detailed customer pricing and catalogues for specific customer user groups

• One Click Campaign Management:
  • All promotions, page variants and components can be assigned to one campaign and published automatically with one click
  • Ensures consistency across all campaign assets

• Localization:
  • Assign additional locales and currencies to an application through the back office
  • Customers only see the languages, measurements and currencies valid in their country

• Improved Business Operations with Audit Log:
  • Captures and reports information about changes; what was changed and by whom
  • Event logging framework collects details such as create, modify, delete and also link and unlink, publish and import / export transactions
  • Information accessed from a reporting portal allows reports to be generated on events for selected data ranges

• Personalize Customer Communication:
  • Content creators can generate personalized messages adding variables to a content component
  • Allows the usage of up to 20 variables in a content object, enabling the e-commerce manager to create tailored messaging to visitors and customers

Jochen Moll, Member and Spokesman of the Board of Management, Intershop said, “Intershop 7 has been an industry game-changer. We’ve now expanded the platform to help multi-channel retailers customize a quality and personalized experience for their customers. It makes site development even easier while creating a more convenient shopping experience for customers.”