Intershop Powers the Launch of Pottermore Shop

  • Intershop Enfinity selected as e-commerce platform by the Pottermore Shop, the exclusive retailer of the Harry Potter eBooks and digital audiobooks
  • Pottermore Shop makes Harry Potter eBooks available for the first time on Sony Reader, Google Play, Amazon Kindle and NOOK® by Barnes & Noble
  • Pottermore Shop delights customers and exceeds sales expectations

London, UK, May 22, 2012 – Intershop today announced that its Enfinity e-commerce platform has powered the launch of the Pottermore Shop (, the exclusive retailer of Harry Potter eBooks and digital audiobooks. Intershop’s comprehensive e-commerce solution is the foundation of the Pottermore Shop, supporting the entire shopping experience. The pioneering multilingual, multicurrency website includes DRM free personalised watermarking of the eBooks and digital audiobooks. and the ability to download onto a wide choice of reading devices and platforms, including, Sony Reader, Google Play, Amazon Kindle, Barnes & Noble Nook, and any ePub compatible device With Intershop’s platform, Pottermore has the capacity to deliver digital versions of the Harry Potter stories to millions of readers globally, and the future flexibility to support additional currencies, languages, products and the other retail opportunities presented by the unrivalled Harry Potter brand.

Pottermore CTO, Julian Thomas, said, “Having sold more than 450 million physical books across the world since 1997, making the Harry Potter series available as eBooks for the first time was a highly anticipated retail event. The Pottermore Shop demanded a massively scalable and innovative e-commerce solution for a phenomenal brand, especially given the unique linking to multiple leading eReader platforms, the DRM-free watermarking approach, and the need for a multilingual and multi currency store designed to expand beyond digital books. Following an intense project involving Intershop’s professional services team the Pottermore Shop exceeded all expectations selling millions of $’s of Harry Potter eBooks through the launch period. The Intershop Enfinity solution has proved to be the right choice for Pottermore, and we are confident that we have a platform that can meet our e-commerce ambitions in the future. ”

Jochen Moll, Spokesman of the Board of Management at Intershop said, “The Harry Potter phenomenon means fans demand access to the books on all available readers and devices. We are providing the e-commerce platform that enables the Pottermore Shop to meet reader requests while also providing the agility necessary to update the site without having to re-engineer it at a grass root level every time a change is required. Our platform is also handling the thousands of orders placed and managing the commercial relationships with affiliated retailers. With Intershop, Pottermore Shop can ensure the end user experience encourages shopping and can easily change with future technological and market advances.”

All seven eBooks in the series are available from the Pottermore Shop ( which makes the titles accessible to the widest range of readers.  The eBooks are compatible with all leading e-reading platforms, including integrations with Sony Reader, Google Play, Amazon Kindle and NOOK® by Barnes & Noble. Ensuring that the stories can be read at anytime and anywhere, every eBook purchased can be downloaded for personal use on devices including personal computers, eReaders, tablets and mobile phones.  The resulting website is robust and has been proven to scale to support huge numbers of concurrent users and large order volumes from Harry Potter fans worldwide.

The Pottermore Shop launched in English (US & UK) in late March 2012 and sold over $1.5m worth of Harry Potter eBooks in the first few days., the exciting online experience built around the Harry Potter stories, opened to all in early April 2012. At launch, users are able to explore and discover exclusive new writing by J.K. Rowling as well as immerse themselves in other interactive content and community activities. The site will rapidly grow and evolve with new content being added over the coming weeks and months. Later in April the French, Italian, German and Spanish versions of the Pottermore Shop opened for business, making the Harry Potter eBooks available to an ever growing audience.

About Pottermore Ltd is an online experience from J.K. Rowling built around the Harry Potter books, created for a new digital generation of readers who can explore, share and participate in the stories, showcase their creativity and discover new information about the world of Harry Potter from the author herself. The Pottermore Shop is also the exclusive place to purchase, for the first time, eBooks, as well as digital audio books of the Harry Potter series in available in English (US and UK versions), French, Italian, German, and Spanish (Castillian).

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication