Intershop Online Marketing is now called SoQuero

  • The online marketing subsidiary of the Intershop Communications AG will be called SoQuero in the future.
  • Premiere of the company's new appearance at the dmexco 2009

Jena, September 23, 2009 - SoQuero will be the new name of the former Intershop Communications Online Marketing GmbH, and will from now on operate independently from its parent company. Thus, the Online Marketing department, which has been an independent business segment before, will become more distinguishable. "Transaction-oriented online marketing is an important element in acquiring new customers, even for companies that do not run a Web shop. Thanks to an own brand, we are able to access new market segments more directly and faster," says Lars Rabe, Manager of SoQuero.

SoQuero helps B2C and B2B companies to acquire new customers via the Internet. The range of services comprises consulting and campaign management as well as software solutions for various online marketing disciplines. Thanks to SoQuero's modular services, companies can achieve measurable success, while having predictable costs and using the marketing budget more efficiently. Intershop's executive board member Peter Mark Droste adds: "Intershop as an umbrella brand embodies e-commerce experience and competence. Beyond that, SoQuero, as an independent agency, stands for autonomous and comprehensive online marketing services." The Frankfurt-based agency will make its first public appearance as SoQuero GmbH at the dmexco 2009 in Köln (Hall 8/C 009 D008).

About SoQuero
The SoQuero GmbH (founded in 2004) is one of the leading providers of innovative and comprehensive online marketing solutions. The Frankfurt-based agency offers consulting services, campaign management and powerful software solutions for the acquisition of new customers via the Internet. On behalf of its clients, SoQuero adopts measures like search engine optimization and marketing, product data marketing as well as online cooperation and affiliate program controlling. The clients of SoQuero include among others: Best Western Hotels, Frankfurter Allgemeine Zeitung, Hawesko, Merck Chemie, Mettler Toledo and The SoQuero GmbH is a subsidiary of the Intershop Communications AG. For further information, refer to

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication