Intershop Now Powering Linen House Online

  • Intershop launches first Linen House B2C online shop
  • Fully Intershop Managed Services based, multi-year contract
  • Multiple initiatives already in progress on the new platform

Melbourne, Australia, October 15, 2013 – Intershop Communications APAC today announces that the first Linen House direct to consumer online store at has been successfully launched on the Intershop e-commerce platform via a Software as a Service (SaaS) licensing model.

The Intershop team based in Melbourne architected and managed this project in conjunction with Linen House’s own internal group, planning not just for a single local web shop, but a true global digital commerce platform that can be leveraged for future online initiatives worldwide as required. Linen House is leveraging an Intershop managed virtualized infrastructure that is being run by Intershop via a 24 x 7 x 365 Managed Services based agreement.

The Linen House online store features a number of Intershop enabled customizations and unique extensions, such as a simplified user registration, enablement of multiple payment gateways, the leveraging of Australia Post’s eParcel shipping and address validation, AccPac ERP, MailChimp, Solr Search and Google Analytics. A responsive web design that provides an optimal viewing experience across a wide range of devices – from mobile phones to desktop computer – was also included in this first launch.

All products, catalogues, orders, customers, content, store promotions and e-mail marketing campaigns are managed with ease by non-technical Linen House staff through the web based Intershop back office.  Scott Duncan, E-Commerce Manager at Linen House stated, “By working with Intershop, we have been able to successfully launch our first online store with limited impact on our core day-to-day business operations. We are very confident that Intershop is the right partner to help us grow in the new world of online retail.”

Linen House is already looking towards future projects with Intershop. Aura Home, a separate division of the company, is already being migrated to the Intershop SaaS solution by the end of Q3 2013. Plans are already in place to expand both of these online offerings internationally in 2014 as well.


About Linen House

Linen House was founded in Melbourne, Australia in 1993. It is a privately owned family business.  Specialising in homewares, Linen House produces an extensive range of bed linen, sheets, towels, cushions and coordinating household accessories.

Linen House is regarded as one of the most innovative and fashionable designer bed linen and homeware brands nationally and overseas. Linen House textile artists, graphic designers and stylists create many beautiful collections to ensure they cater for a wide range of individual styles and global markets.

The company also manufactures and distributes exclusive national and international brands.

Headquartered in Melbourne, Australia with partner companies in New Zealand, South Africa, and the United Kingdom, Linen House also has offices and facilities throughout Asia, Europe, Canada and the United States.


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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication