Jena, October 29, 2014 – Order management specialist TheBakery and Channel21 GmbH have closed a licensing deal, reports Intershop Communications AG, leading independent provider of innovative solutions for omni-channel commerce and TheBakery’s parent company. To date, Channel21 GmbH has operated its existing online shop on the TheBakery platform. The new deal now allows Channel21 not only to run the online shop on its own, but to host other shops on it as well. In the future, it will also provide support to existing customers of TheBakery, a service that Intershop is discontinuing.
As part of this transfer, Channel21 GmbH has acquired 11 members of TheBakery GmbH’s staff. Other employees of TheBakery will continue to integrate the solution into the Intershop platform with the aim of enhancing order management functions for the omni-channel platform.
The transaction is another step in Intershop’s drive to focus its portfolio on its high-margin core business in software products, increase its share in the e-commerce software market, and return to profitability over the medium term.
“The decision of Channel21 to ramp up its investment in the already successful order management solution and to use it as a basis for strengthening its business performance is proof positive of the quality and potential of the TheBakery platform,” says Jochen Moll, spokesman for the managing board of Intershop Communications AG. ”“By handing over the operation of this platform to Channel21, we gain resources that allow us to press on with our deeper-level integration of the current TheBakery solution into the Intershop platform. This benefits our customers, who gain expanded order management functions in the process. The deal signals an important step in Intershop’s drive to focus systematically on its product business.”
About CHANNEL21 GmbH
CHANNEL21, based in Hanover, is Germany’s third-largest home shopping channel. Using custom-designed teleshopping productions and the internet, the company markets and sells a complete assortment of products from fashion, beauty and jewelry to household goods and electronics. Established in 2001, CHANNEL21 is seen nationwide today via satellite, cable TV and DVB-T, reaching 95 percent of all German households with televisions. To date, some 6 million customers have chosen to purchase items from the attractive and steadily growing product assortment. The company is part of CHANNEL21 Holding AG.
Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.
This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.