Jena, 12 March, 2018 – Intershop Communications AG, the leading independent provider of innovative omnichannel commerce solutions, today announced the launch of its new cloud offering Intershop Commerce-as-a-Service (CaaS). The product launch marks an important strategic milestone in the commerce specialist's "cloud first" strategy.
The new offering combines Intershop's leading e-commerce technology with one of the world's leading public cloud platforms, Microsoft Azure. The offer particularly addresses medium-sized companies, which can choose from three standard e-commerce solutions (Essential, Advanced and Professional) as well as a customized individual solution, depending on their level of digitalization. The solution combines powerful features with transparent and usage-dependent pricing at the highest security standards of the Microsoft Azure infrastructure.
Jochen Wiechen, CEO of Intershop Communications AG: "Our customers are increasingly turning to cloud-based solutions for digitalization projects. Intershop Commerce-as-a-Service provides companies with a highly scalable commerce channel, minimizing start-up costs and implementation time. As a service provider, we can take over the entire e-commerce management if required, so that our customers can invest more time and resources in their core business ".
Double-digit growth in the cloud services market
According to a study by the consulting firm KPMG in cooperation with Bitkom Research, more than two-thirds of companies in Germany already use cloud services. More than half of all medium-sized companies rely on Microsoft Azure or evaluate the use of the cloud platform. According to forecasts by market research company Techconsult, the market for cloud services in Germany as a whole is expected to grow by around 18% annually from EUR 7.5 billion in 2017 to EUR 10.5 billion in 2019. SaaS services account for more than 60% of that. Intershop intends to participate more strongly from this global growth market.
Axel Köhler, COO, comments: "In the second half of 2017, we already recorded significant order entries for cloud licenses - both in Germany and in our international core markets. With our new CaaS product, we are addressing organizations new to digital commerce as well as established players who want to outsource or expand their omnichannel activities. As a result, we want to boost our cloud sales in 2018."
In addition, Intershop is accelerating its transformation towards the cloud with a dedicated department headed by Markus Klahn, member of the management board. As announced, he will serve as COO (Chief Operating Officer) starting April 9. He will then be primarily responsible for the cloud and service business.
Further information on the new offer can be found at: https://www.intershop.com/en/subscription-models
Intershop (founded in Germany 1992; Prime Standard: ISHA) enables the world’s leading manufacturers and wholesalers to digitalize, transform, and boost their businesses. Our e-commerce platform and cloud-based technology give B2B companies the power to establish and expand their digital presence, improve customer experience, and increase online revenue. With more than 25 years’ experience and a global presence, we help our 300+ clients turn products into profits, customers into business partners, and transactions into lasting relationships.
Intershop is built to boost your business. Learn more at www.intershop.com.
This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.