Intershop launches hagebau.de

Intershop was tasked with providing the software and delivering the project

  • Online joint venture of Otto Group and hagebau powered by Intershop Enfinity Suite 6

Jena, July 20, 2007 - On July 19, Hamburg-based Otto Group and hagebau went live with their joint e-commerce site at www.hagebau.de after a project lasting just 4 months. The new Internet-based home improvement store adds direct online ordering to the multi-channel retailer’s existing brick-and-mortar outlets and mail-order business.

Intershop Communications AG was tasked with providing the software and delivering the project, with its Enfinity Suite 6 packaged e-commerce software once again being deployed in a major project. Integration of state-of-the-art technologies, such as, Ajax, Google Maps, RSS, and product evaluations, offers online customers a rich and attractive shopping experience. The search engine optimized Web store makes it quick and easy for customers using services like Google and Yahoo to find the required products in hagebau’s Internet product range. Enfinity Suite 6 also ensures that hagebau.de will be able to cope with an-ticipated future sales growth.

“Intershop did a truly professional job of implementing our technical concept on the basis of its packaged software. We are delighted to be able to offer our customers such a sophisticated, user-friendly online home improvement store so soon,” says Joachim van Wahden, head of e-commerce/IT at baumarkt direkt GmbH & Co KG.

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication