Jena, Germany, February 2, 2010 – Intershop’s new Enfinity Suite 6.4 software offers e-tailers intuitive tools for their e-commerce initiatives. The solution’s modular structure enables it to be used independently or in conjunction with other products, with integration of the existing IT environment via standard interfaces delivering investment protection. Enfinity Suite 6.4 can be extended as and when necessary to meet evolving requirements. The core of the store system is separated from individual functions, making operation more secure than ever. In addition, the certified system minimizes payment risk and allows store managers to set up their preferred payment option with minimum effort.
The fully revised storefront editing function enables intuitive page design in real time. Potential scenarios include product-independent information pages, to which single or multiple products can be assigned, thereby allowing separation of content and catalog data for the first time. Time-based management of individual pages and groups of pages enables marketing campaigns to be launched in a targeted manner. In addition, pages can be found via search attributes, grouped by theme, and thus handled as a unit.
Product data is now also easier to manage with Enfinity Suite. Audit functions enable changes to be tracked and missing data to be quickly identified. There are separate statistics for each sales channel, enabling continuous optimization of offerings. To give customers individual advice online, the integrated product recommendation function analyzes the customer’s order history and behavior during their current visit and compares them with the behavior of similar customers. The result is a dynamically generated product recommendation perfectly tailored to the individual customer, which leads to longer visits and higher shopping cart totals.
More information about Enfinity Suite functions and services can be found here.
Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.
This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.