San Francisco, Sep 29, 2014 – Intershop, the leading independent technology vendor for omni-channel commerce solutions, today announced that it has released a new version of its analyst-acclaimed commerce platform – Intershop 7.5. The new version which will be showcased at booth #827 at NRF’s Shop.Org annual summit this week shortens time to market, simplifies platform management and amplifies personalization and data analysis capabilities.
All-new features as well as updates and enhancements like the redesigned management tool UI and modernized dashboard address the need for speed in online commerce. With increased pressure to stay ahead of customer demands and grow revenue, online retailers can take advantage of Intershop’s powerful commerce platform to address two of their primary concerns – speed and productivity.
A major speed bump for online merchants is integration of the commerce platform into the existing enterprise software ecosystem. Systems like CRM and ERP as well as third-party services like payment and tax all require two-way communication with a commerce platform. The extensive integration capabilities of Intershop Synaptic Commerce address this problem with pre-built connectors and pre-defined interfaces that can cut integration time by weeks. Productivity enhancements in Intershop 7.5 include the roll-out of a best-in-class Customer Segmentation Service API. This interface provides direct access to customer segments in CRM systems as well as targeting and personalization tools. Using an easy to navigate interface, site managers, brand managers, channel managers or even regional managers can create personalized communications - by segment - to their site visitors including promotions, campaigns, catalog views and even A/B testing. Synaptic Commerce can also help merchants get more personal and provide richer customer experiences via a dedicated connector to the Adobe Marketing Cloud.
Intershop 7.5 also includes an industry standard build-and-deploy process that shortens time to market by reducing migration time and effort.
Jochen Moll, CEO at Intershop: “Today’s commerce teams are both more sophisticated and more time constrained than ever to drive results from online investments. This new release is all about helping eBusiness stakeholders launch new products, brands and channels faster, gain better insights into what’s working, and maximize productivity.”
Intershop will be showcasing a number of its customers at NRF’s Shop.Org annual summit as well as discussing the new features of Intershop 7.5. The company’s return to one of retail’s largest online commerce shows in over 5 years marks yet another milestone in its investment and growth of the strategic North American market.
From rollout of an entirely new platform to launch of a new brand, new touch point, new geography or even new business model, Intershop 7.5 allows IT and commerce teams to execute faster, manage better, and adapt quicker to the changing needs of its internal customers and the marketplace.
Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.
This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.