Intershop Expands Partnership with dmc

  • Intershop and dmc acquire Swiss company Fogal as new customer
  • Innovative licensing model avoids high up-front customer investment

Jena, Germany, September 06, 2011 – Intershop has expanded its partnership with Germany’s biggest internet agency for e-commerce, Stuttgart-based dmc digital media center GmbH. The new alliance includes innovative licensing models, with low license costs and revenue-based remuneration reducing up-front investment for customers and thus providing greater financial flexibility. The first joint customer to benefit from this model is the Gaydoul Group in Switzerland. dmc and Intershop have developed a multi-client-enabled platform,, for the group’s FOGAL brand, which is renowned for its elegant hosiery and fine knitwear. The solution allows multiple brands to be quickly rolled out on the same foundation. Other Gaydoul Group companies will gradually be hooked up to the system. With regional fulfillment partner arvato services handling all logistics services, FOGAL does not have to deal with product shipping, billing, payment reminders, or product returns. Smooth project implementation by dmc and Intershop is based on Enfinity Suite 6. The Enfinity Suite 6 multi-channel solution enables store managers to centrally manage their product range, marketing campaigns, price changes, and service offerings for all communication channels. E-tailers across a whole range of sectors thus benefit from a flexible solution that adapts to the requirements of their specific business and application model.

Implementation partner dmc was ranked top German e-commerce service provider in 2011.  Established in 1995, dmc digital media center GmbH currently employs 225 people and posted sales of EUR 21 million in 2010. dmc thus represents a strong partner for Intershop, which itself has extensive e-commerce experience due to its status as an industry pioneer. The aim of the Intershop partner network is to provide customers with local, personal contact in the various German regions and offer a comprehensive range of services. So far, the two partners have developed a multi-channel solution for teleshopping provider HSE 24 and websites for customers, such as Swiss telephone company Sunrise and food discounter Plus.  

About dmc digital media center GmbH 

dmc is Germany’s largest owner-managed Internet agency and specializes in successful online business models. True to its “Better E-Commerce” claim, dmc has been developing pioneering, creative solutions since 1995 and helping to shape the digital economy. The company was awarded top spot in a 2011 ranking of German e-commerce service providers.

Consulting, design, technology, and marketing: As an e-commerce solution partner with a holistic approach, dmc offers its customers a comprehensive range of services, from strategy, planning, and design to consistent implementation across all digital channels plus marketing and customer loyalty.

With its 360-degree strategy, dmc connects e-commerce, mobile commerce, social commerce, and brick-and-mortar activities, thus delivering measurable, sustained success for its customers. Targeted activities aimed at extending reach based on the company’s own technologies create clear competitive advantages and provide the basis for faster market penetration.

dmc digital media center GmbH employs 225 people at its Stuttgart and Berlin locations. In 2010, the company posted sales of EUR 21 million. Its customers include, Klingel, Galeria Kaufhof, JAKO-O, Versandhaus Walz, Charles Vögele, fogal, Deutsche Telekom Training, Thomas Cook, Sunrise, and Kodak.

For more information about dmc digital media center GmbH, visit


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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication