Intershop Expands Partner Network in Italy

  • Online commerce taking off in Italy
  • Additional partnership for the Italian market
  • SMC Consulting offers e-commerce experience

Jena, Germany, November 29, 2011 – E-commerce specialist Intershop is expanding its Italian partner network with the addition of SMC Consulting S.r.l., which will provide a local presence via its offices in Bolzano and Capri. Dr. Ludger Vogt, Management Board member at Intershop Communications AG, said: “The partnership with SMC Consulting S.r.l. gives us instant access to a customer-focused service provider with Enfinity experience and will thus enable us to take advantage of growing demand in the Italian market.” Intershop previously acquired Intergic as a partner for Italy.

E-commerce is rapidly gaining in significance in Italy, where the share of retail sales transacted online is expected to grow from just 3.3% in 2010 to 20% this year, according to the Online Trends 2011 survey conducted by the Nottingham, UK-based Centre for Research. With projected sales of EUR 12.3 billion, Italy is set to become the fourth largest online market in Europe by the end of 2011. E-commerce newcomers can get off the ground fast with support from Intershop and SMC Consulting. Ralf Männlein, president of SMC Consulting: “Inexperienced store managers in particular need an implementation partner with a thorough understanding of the market and a proven software package. Intershop’s scalable solution offers precisely what Italian companies need right now and in future.”


About SMC Consulting

SMC Consulting S.r.l. is a provider of e-commerce and multichannel solutions. In the area of e commerce standard software SMC offers Intershop software Enfinity Suite 6 and all related services. SMC leverages years of experience in Intershop software of a professional developer team servicing some customers in Italy already. Together with selected partners SMC provides its services along the entire e-commerce-process chain, from online marketing to handling of the logistics. As SMC Consulting belongs to der SMC AG, Bamberg, it can also support Italian online retailers to expand their business to the German market and vice versa. More information can be found at:


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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication