Intershop Enfinity Suite Enables Worldwide Standardization of Bosch Rexroth’s E-Store

  • Global e-store platform facilitates worldwide sales of Rexroth products
  • More user-friendly thanks to new functions
  • Use of existing systems at parent group Bosch lowers costs

Jena, Germany, November 4, 2011 – Intershop has helped Bosch Rexroth to create a uniform identity worldwide for its new online store. Until recently, Bosch Rexroth AG supplied its industrial engineering products to over 80 countries using multiple store systems. As a result, customers encountered different websites and user interfaces depending on which country they were in, which was not conducive to intuitive usability and consistent branding. These problems are now a thing of the past thanks to the new online store, which is standardized worldwide. Its uniform appearance and intuitive functions have improved user-friendliness and made it easier to sell Rexroth products in the international market. For example, online customers can now track invoices or inquiries, a function that was not previously available, particularly in Germany. They can also assemble products that meet their own requirements by selecting from the product range or from application-specific suggestions. The e-store system then checks whether the configured product is available or when it will be ready for shipping.

Intershop Enfinity Suite was chosen to power the new platform because it had already been successfully deployed at parent company Bosch and corresponding systems were thus in place. Christian Gardeike, e-commerce project manager at Bosch Rexroth: “The big advantage for us was the huge reduction in costs for our e-store from using the same hardware as Bosch. Only the individual applications differ. When all the legacy systems are switched off at the end of the project, IT costs will be slashed by a further 40 percent.”

The e-store was tested in Germany and Italy before successfully going live in Germany at the start of June 2011. Rollout is planned for all regional Rexroth sales companies and an assessment will be made regarding system deployment in Asia. More information on the project can be found at the Intershop Media Center.


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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication