Intershop embraces extended BVDW Code of Conduct

  • Voluntary agreement of BVDW for Affiliate Marketing extended by minimal standards for Post-View Campaigns
  • Intershop Communications Online Marketing GmbH signs Code of Conduct and advocates for compliance with these standards

Jena, August 17, 2009 – The Intershop Communications Online Marketing GmbH has signed the extended Code of Conduct for Affiliate Marketing of the “Bundesverbandes Digitale Wirtschaft (BVDW)”, the national organization of online business. Intershop Online Marketing GmbH commits itself to complying with fixed minimal standards and conditions when implementing post view campaigns. Additionally, our contract partners are to agree to these regulations, as well. According to the extensions for post view campaigns, only specially approved advertising material must be deployed.

Lars Rabe, CEO of Intershop Communications Online Marketing GmbH states: „In a highly competitive and fast growing segment of performance based display advertisement an important step has been taken to assure fairness, and thus, to maintain integrity of the industry. Now it is up to the market participants to actively contribute to and abide by the qualitative standards, and to further develop them.”

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication