Jena, Germany, March 14, 2014 – Intershop today announced the official launch of its new corporate branding. The new Intershop branding will build on its successful 20 year history in providing e-commerce solutions and reflects Intershop’s position as best in class global omni-channel platform provider for the increasingly complex B2B and B2C customer experience. In conjunction with the new branding and Intershop’s continued investment in building a stronger presence in the marketplace, a new updated corporate website, Intershop.com launched today. The newly enhanced website is fully optimized for mobile devices; reflecting the pervasive trend toward mobile commerce.
“Intershop is one of the early pioneers in the e-commerce market,” said Jochen Moll, Chief Executive Officer, Intershop. “Our commitment and investment in technology has allowed us to continually innovate and our new branding reflects the dramatic change in the commerce landscape. From our omni-channel platform Intershop 7, to our logo, and our new enhanced web site, Intershop is at the forefront of delivering new technology and innovation that inspires our customers to deliver compelling digital experiences.”
Staying true to its colors, the e-commerce pioneer kept red and white as key elements of the logo but added a more vibrant look and feel. The new logo incorporates a signet representing Intershop providing an open, inviting door to the future of commerce.
“Our new branding and website complement the company’s core values,” said Jörg Springer, Vice President Global Marketing & Communication, Intershop. “We have a culture of innovation that aims to inspire not only our employees, but our customers and partners as well.”
Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.
This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.