San Francisco, May 14, 2014 – Intershop, the largest independent technology vendor for omni-channel commerce solutions, today announced that it is a Gold sponsor at the inaugural IRCE Focus: Brands & B2B Conference, held at the Jacob Javits Center, New York City, May 18– 20, 2014.
Traditionally e-commerce events have focused solely on the B2C experience while the B2B market has remained an afterthought. As a pioneer in B2B commerce, Intershop is excited to support the IRCE Focus: Brands & B2B conference and open the door of possibilities to B2B companies that are facing the challenges of the direct-to-consumer relationship, channel conflict and digital marketing for their brands.
In a survey conducted by Internet Retailer last year 82% of survey respondents cite customer demands and expectations as a main driver for moving to an online platform, and 49% of respondents said they expected to improve their financial performance by moving business customers to an online buying system¹. The IRCE Focus: Brands & B2B conference agenda and tradeshow will tackle the e-commerce channel mix head-on with expert advice, case studies and real-life examples of brands and manufacturers that are successfully building their businesses.
Intershop will demonstrate integration of its leading global commerce platform Intershop 7 with Adobe Experience Manager, Adobe’s leading Web experience management solution, and Siteworx Journey™ in Booth #209. The demonstration will show how successful brands can design, create, manage and deliver engaging omni-channel experiences to both B2B and B2C customers while overcoming business challenges and complexity such as creating a multi-site environment. The Intershop 7 platform is the foundation to delivering great customer experiences across all shopping channels while providing the insight and tools to companies to make decisions that help boost their revenue.
“The IRCE Focus: Brand & B2B conference and tradeshow is a tremendous opportunity to showcase the Intershop 7 platform as a best in class solution” said David Cunningham, General Manager, Intershop. “B2B companies are faced with the challenge of running multiple business models and partners on a single platform while delivering a consumer-like experience. Partnering with Intershop allows B2B companies to streamline their processes and focus on the needs of their business while building strong customer relationships.”
As an independent e-commerce company, Intershop’s sole focus is providing a flexible, resilient and innovative platform that can provide businesses seamless integration to manage all their sales channels and business models via a single platform.
To find out more about Intershop 7 please visit here.
¹ Internet Retailer, PwC, Intershop’s 2013 E-commerce report & survey
Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.
This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.