Intershop Customers Zamro and Würth Nominated as Best B2B Web Shop 2018

  • Zamro convinces with innovative concept
  • Würth masters omnichannel challenges in an exemplary manner

Amsterdam, 29 March 2018 – Today, the annual Shopping Awards Gala takes place in Huis ter Duin in Noordwijk. Two Intershop customers have been nominated for the title “Best B2B web shop 2018”: Online technical wholesaler Zamro and world market leader in mounting and fixing materials Würth.

This year, for the first time, there is a jury prize for salespeople on the business market to win. Roelof Swiers, Country Manager Intershop Benelux: "B2C is often in the spotlight, but there are also all kinds of developments in the field of B2B that deserve attention. As far as we are concerned, Zamro and Würth are rightly nominated. Zamro because of its innovative character, its scalability and international growth, and Würth because it has a very strong digital presence coming from a traditional environment. We think it is important that more attention is paid to B2B trade. That is also why we took the initiative to introduce the B2B Award.”

Zamro: 'Intershop offers a solid foundation on which customization is possible'.

Eric Croon, CCO and one of the initiators of Zamro is proud of this nomination. "We are a young company that has achieved a great deal in a short space of time. This is possible because we stand in the shoes of our customers and listen carefully to them. The collected data are essential because they show exactly how the customers behave – and so we really get to know our customers. Another success factor is our team of 80 energetic 'Zamroni's', who want to improve the customers’ world and are not afraid to experiment - and sometimes fail. The Intershop platform is the perfect basis for us to do this. It has a solid foundation for growth and at the same time offers opportunities for customization.”

Würth: 'We have transformed into a real omnichannel organization'.

Gerard Scheffel, e-commerce manager at Würth, sees the nomination of Würth mainly as a result of the efforts that have been made in recent years to transform from a classic sales organization into an omnichannel one. "The online shop is our heartbeat. The Intershop platform has made it possible for us to turn the shop into a management tool as well. For example, the customers can also create cost centers in the online environment and view their invoice history. There is track and trace and even an approval process possible. However, personal contact remains essential. Our 360 field staff members are therefore in close contact with our customers - even if they are mainly active online.”

In the B2C category, two more Intershop customers have been nominated: Bijenkorf and PLUS.

About Intershop

Intershop (founded in Germany 1992; Prime Standard: ISHA) enables the world’s leading manufacturers and wholesalers to digitalize, transform, and boost their businesses. Our e-commerce platform and cloud-based technology give B2B companies the power to establish and expand their digital presence, improve customer experience, and increase online revenue. With 30 years experience and a global presence, we help our 300+ clients turn products into profits, customers into business partners, and transactions into lasting relationships.

Intershop is built to boost your business. Learn more at


This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Go back

Intershop Logo

Stay up-to-date!

Are you a journalist, editor or blogger? Are you looking to talk to our experts about digitization opportunities and technology trends?

Click here for our press releases and the topics behind them.

Mercedes Zaremba
Press Mercedes Celine Zaremba Corporate Communications Manager Phone