Jena, Germany, December 16, 2013 – Intershop has signed a partnership agreement with leading Turkish email marketing provider, euro.message. Together, the companies will offer combined omni-channel commerce and digital marketing capabilities to customers in Turkey, Germany and other European and Middle-Eastern countries. euro.message's marketing campaign software will be integrated with Intershop's leading commerce platform, so that retailers can manage their campaigns directly from the Intershop solution using euro.message's technology.
euro.message is a leading interactive marketing solution provider and also specialises in web analytics, marketing automisation and workflow technologies. Building on its success in Turkey, the company opened an office in Germany in early 2013 to serve other European markets. The partnership synergies will help Intershop gain a foothold in the rapidly growing Turkish e-commerce market, while euro.message will benefit from Intershop's strong connections across other European countries.
"Our customers are looking for solutions that help them engage with their audiences in real time," said Selin Billi, CEO of euro.message Deutschland GmbH. "They need to provide personalised and timely content, scaling to thousands of customers. Intershop's e-commerce platform sets standards in how it supports a first-class customer experience. With its proven technology and strong customer base, Intershop was the obvious partner to help us bring a combined offering to the EMEA market."
"The Turkish e-commerce market in particular is exploding," added Olaf Laber, Vice President Emerging Business at Intershop. "It is predicted to more than double in size by 2017 so demand for state-of-the-art software is high. Through our partnership with euro.messsage, we can offer a well-established omni-channel commerce solution combined with a popular e-marketing platform that will meet the needs of retailers today and in the future."
euro.message is a leading e-marketing platform, with offices in Istanbul, Hamburg, Dubai, and has been serving since 2002 to more than 3000 world’s top brands, helping them implementing e-mail, mobile and social campaigns cross all channels. euro.message enables its clients to manage their interactive marketing campaigns via different channels over a single platform. Through euro.message, companies can utilize e-mail, sms (text message), social media and web analysis technologies to contact their customers on a one-to-one basis and create sales opportunities. More information about euro.message can be found online at http://www.euromsg.net.
Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.
This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.