Intershop and Fenego help Van de Velde fashion brands break into the German e-commerce market

  • Intershop 7 delivers a joint e-commerce platform across all company luxury lingerie retail chains, enabling effortless addition of further brands while lowering administration costs
  • The British reference brand Rigby & Peller, goes live in Germany

Jena, Germany, November 18, 2013 – Belgian lingerie specialist, Van de Velde, chooses Intershop and its silver implementation partner Fenego to realize an e-commerce platform as the foundation for all its online sales channels. Van de Velde’s first online shop project has now gone live – an e-commerce offering for its retail network including Rigby & Peller for the extensive German market – with further rollouts in other countries planned to follow in the near future.

Lingerie group Van de Velde, owner of globally-recognized lingerie brands including Marie Jo, PrimaDonna and Andres Sarda, turned over in excess of €182 million in 2012. After a number of recent acquisitions, its aim is to unify its online commerce systems and to provide customers with the highest quality experience both on- and offline. With Intershop 7 they have a powerful high-end e-commerce solution that will help them achieve their online sales objectives and focus on a rollout across all its retail brands.

Van de Velde’s Business Development Director, Philippe Vertriest, first met Intershop and its implementation partner Fenego in 2012. The lingerie company was looking for a multichannel approach to increase the reach of its network of physical stores onto the internet. The deal clincher for Intershop 7 was the best match with Van de Velde’s platform requirements, ranging from its readiness for fashion items, to multi-currency and multi-language. Fenego remained the company’s primary contact point throughout the project, completing rollout of the first shop in under a year.

The focus of Van de Velde is exclusively oriented to the high-quality lingerie segment and stores that invest in service to consumers. They want to contribute to the store’s competitive power and invest in building consumer confidence in their brands.

Their aim is to translate this approach online. Reflecting this, the German Rigby & Peller online shop features a “styling window” to allow the customer to swipe through the information to make the right lingerie choice, suited for a specific body shape or occasion (bridal lingerie, for instance). The online advice will also inform the customer for example, which lingerie to wear under a specific type of dress. Additionally, cross- and upselling elements are used suggesting suitable matching articles within the respective lingerie series.

Finding just the right fit is a fashion brand credo and to accomplish this, packshots of models wearing the selected sets pop-up when shoppers hoover over the product image. The customers can also add products to wishlists or compare different items in a comparison list – a kind of virtual fitting room to collect items before making the final purchasing decision.

Shoppers can access this virtual shopping world from both classical desktop PCs, as well as mobile devices. By achieving the Trusted Shops certificate, clients are also guaranteed delivery of their parcels, underlining the company’s commitment of delivering a high quality at all levels.

Philippe Vertriest, Business Development Director at Van de Velde says: “Unifying our e-commerce approach with the help of Intershop and Fenego is enabling Van de Velde to reach out online to existing customers, but more importantly to reach out to new customers, inviting them to have a multi-channel experience.”


About Van de Velde

Van de Velde NV is a leading player in the luxury and fashionable women’s lingerie sector. Van de Velde is convinced of the merits of a long-term strategy based on developing and expanding brands around the Lingerie Styling concept (fit, style and fashion), especially in Europe and North America.


About Fenego

As Pan-European Intershop implementation partner, Fenego offers and implements high-end B2C and B2B e-commerce solutions on base of the Intershop 7 suite and its predecessors. As such, Fenego successfully supports customers in Belgium, The Netherlands, Luxembourg, the Nordic countries, Germany and France. At Fenego, we team up with our customers to develop and promote their online business strategy, on local as well as foreign markets.

Fenego has a proven track record in Fashion, Retail, Publishing Industry, and Consumer Electronics. Customers in various other industries also can build on our broad omni-channel expertise as well. Our IT-minded approach and deep expertise of the e-commerce market put us in the ideal position to help our customers in optimizing the online experience for their customers.

Within our group of e-commerce companies, we employ around 300 Java and e-Commerce experts across 3 countries. We are proud to support over 25 satisfied e-commerce customers within our group. Headquartered in Hasselt, in the center of the three nation triangle between Germany, The Netherlands and Belgium, we benefit from a very open-minded, multilingual and multicultural workforce – Excellence in Execution, Customer Commitment, and Innovation are the foundation pillars of our corporate DNA.


Fenego Contact
Tel: +3211771720


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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication