Jena, Germany, August 9, 2011 – Baur Versand has added a Facebook store to its sales channels. The social commerce initiative was implemented by Intershop Communications AG and dotSource GmbH. Selected product ranges and promotions (e.g., a vacation special) are now being directly targeted at new customer groups in the social network. With nearly 30,000 fans, Baur is among the top 15 fan pages in the retail sector. “The decision to launch a Facebook store was based on the need to take our offerings where our customers are,” says Christian Martin, head of online marketing at Baur.
Social commerce tightly linked with Baur online store
The Facebook store is based on the SCOOBOX (Social Commerce Out Of The Box) upgrade from dotSource for Intershop Enfinity Suite 6, which enables a fully functional store to be directly integrated into Facebook. Users remain on the platform throughout the entire purchase, only the checkout process takes place on baur.de. The Facebook store is completely integrated into the Baur online store powered by Intershop Enfinity Suite, allowing store managers to conveniently manage the new channel via the Intershop platform. For example, the summer special on Facebook can be quickly followed by a back-to-school promotion. Dr. Ludger Vogt, Intershop Management Board member responsible for sales: “The sheer variety of potential sales channels and touch points means that store managers need to stay proactive and in control at all times. Integrated, transparent processes are thus also crucial in social commerce.”
Product animations are likewise easy to deploy. Because the visual shopping feature of SCOOBOX is used instead of Flash, store managers can maintain digital product displays based on Ajax without any programming effort. Christian Otto Grötsch, dotSource CEO: “The outstanding functionality of the ready-to-roll SCOOBOX 2.0 social commerce module enables Baur to build an active social shopping community on Facebook. Integration of Baur’s Facebook store into a Facebook app via SCOOBOX powered by Intershop Enfinity allows users to directly access product data from the Baur online store—thus avoiding the need to create an item twice. And with dotSource also handling hosting, Baur is free to focus on its core competencies as a fashion, footwear, and furniture retailer.”
dotSource GmbH is an owner-managed Internet agency specializing in sophisticated e-commerce solutions for German and international customers. The dotSource team combines expertise from the fields of Web store design and development, hosting, design, and usability, Web 2.0, online marketing, and community support. With its live shopping portal Preisbock.de, new project MANSBOX.de, and industry blogs Handelskraft.de and socialcommerce.de, dotSource is actively shaping the debate about trends and new business models in e-commerce. dotSource GmbH is a certified Intershop Technology and Implementation Partner, Magento and Oxid partner, and a member of the Jena-based e-commerce association TowerByte eG. In addition to Baur Versand, dotSource’s customers include mail-order retailer Otto, wedding portal HochzeitsPlaza.de, DailyDeal GmbH, a partner enabling customers to discover urban lifestyle experiences on the Web, and Computop, a provider of electronic payment services.
Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.
This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.