Intershop Adds Attractive Trade Show Solution

  • Added value for trade show organizations, exhibitors, and visitors
  • Featuring internationalization and modularity as key strengths of Enfinity Suite
  • Solution already being successfully deployed

Jena, April 28, 2010 – Intershop has added a highly attractive trade show solution to its portfolio, based on Enfinity Suite. Because Enfinity Suite is multi-client-enabled, trade show providers can manage and organize multiple events as separate brands. The solution is also well equipped to handle international applications: logos, items, and price lists can be customized for each show, as can the exhibitor, ticket, and visitor portals. This gives organizers an efficient way of expanding their capacity and offering customers a convenient, professional trade show platform.

Exhibitors can book organizer services via the exhibitor portal, with integration of an unlimited number of service providers/partners and their offerings also possible. From booth construction through infrastructure and security, a host of services can be offered. Partners incorporate their services into the exhibitor portal themselves and bill their customers directly. Customer- or event-specific prices are also possible here, along with price discounts or supplements for specific dates.

As well as benefiting from a convenient method of booking a booth, exhibiting companies have access to a specialist B2B portal that they can use to present their products and services as an additional marketing and sales channel both during and after the show.

Show visitors also benefit from the new solution, with the ability to order their tickets online either individually or in blocks together with other visitors and pick them up at the show. In addition, it is possible to schedule appointments with exhibitors via the visitor portal.

All applications are managed on a single platform. The Intershop trade show solution has already proved a success at shows run by the Messe München GmbH.

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication