Intershop Acquires Channel21 as a Major Customer

  • Supply of transaction platform, e-commerce software, and online marketing services
  • Multi-channel approach supports ambitious corporate plans
  • Platform successfully launched

Jena, Germany, October 04, 2011 – Intershop has acquired a further major customer in the form of Channel21, a shopping channel with ambitious plans to establish itself in the top in the German market: “This solution is all about combining the best of TV shopping and online selling. The platform from TheBakery provides the technology we need to realize our concept. With the support of Intershop’s consulting team, we also benefit from decades of industry experience,” says Thomas Cordes, Project Leader Strategic Projects at Channel21.
The sophisticated concept includes optimized procurement, with the transaction platform of Intershop subsidiary TheBakery being used to integrate the product ranges of many new suppliers. The platform enables online sellers to expand their range without additional inventory management and logistics costs. It also routes incoming orders to the individual provider. To raise Channel21’s visibility, the company’s products are also being aggressively marketed online, in addition to the shopping channel. Intershop subsidiary SoQuero takes care of these activities. Online purchases are handled via the Enfinity Suite e-commerce solution, which efficiently maps ambitious multi-channel scenarios requiring 24/7 availability of consistent data across the sales channels right through to the call center. Customers can continue to place their orders by phone or access the teleshopping provider’s new website to check the availability of products in real time and submit an order online. The new platform already went live as scheduled.

About Channel21
Hanover-based Channel21 is Germany’s third largest TV shopping channel. The company markets and sells a full range of products, from electronic and household goods to cosmetic products and fashion items, using its own TV shopping productions and the Internet. Established in 2001, the channel can today be received by some 35 million TV households across Germany via satellite and cable. More than 4 million customers have so far opted for Channel21’s attractive, constantly growing range of products.

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication