Intershop Accelerates Online Marketing Business

Alliance with software and service provider eCircle AG

  • New partnership with eCircle completes Intershop's portfolio of online marketing solutions

Jena, Germany, February 12, 2007 - Intershop Communications AG has forged an alliance with Munich-based eCircle AG, a leading provider of software and services for digital dialog marketing. The collaboration is key to the expansion of Intershop's new online marketing activities and rounds out the company's product portfolio in this segment. By integrating e-mail marketing solutions into its offering, Intershop now supports end-to-end performance marketing, including customer retention.

eCircle AG is one of Europe's leading providers of software and services for newsletter mailings and e-mail/SMS/MMS campaigns. Winner of a German New Media Award in 2004, eCircle employs over 140 staff in four European countries and serves highly respected customers that include Allianz, Aral, Columbia Tristar, Volvo, and T-Com.

"Partnering with eCircle allows Intershop to offer a complete online marketing portfolio," says Ralf Männlein, the Intershop board member responsible for sales and marketing. "With the structural integration of the Business Online Marketing unit and the launch of the SoQuero solution, we are now ready for the future. These steps were necessary in order to help ensure a significant impact on sales for this segment in 2007."

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication