Hanover, Germany, March 5, 2012 – Intershop is presenting its new cross-channel commerce platform, Intershop 7, at CeBIT. The product was selected for inclusion in the CeBIT Highlight Tour held on March 4, a pre-show press preview featuring some of this year’s most exciting products.
The new Intershop software provides store managers with unprecedented flexibility and options. More than 1,500 new features give them full control over their online business and the power to respond to the ever-changing needs of customers. It is now possible to create and develop an online storefront quickly and easily, without any programming skills. Integrated A/B testing enables accurate analysis of customer preferences in terms of page layout, promotions, and other content elements. The powerful campaign management system provides a wide range of options for communicating with customers and creating promotions.
Participants in the early adopter program have been extremely positive about the new Intershop product. A number of debut projects from the Intershop Partner Community will be presented by the company as part of its International Partner Day at CeBIT. There will also be an event at the show catering specifically for Intershop customers. As well as highlighting emerging trends in online commerce, the event will showcase the new possibilities in Intershop 7 for sophisticated multi-channel commerce. Visitors to the Intershop booth (Hall 6/Booth J14) can discover the functionality of the new e-commerce platform with the aid of in-depth demonstrations and on-the-hour presentations each day. In addition, Intershop will be explaining the innovative concept underlying Intershop 7, as well as the latest shopping trends, in a range of other CeBIT events.
Intershop Management Board member Henry Göttler: “Mobile commerce, social commerce, e-commerce—they’re all fundamentally about the same thing. There’s a definite trend toward genuine cross-channel selling, where consumers can learn about and purchase products via multiple touch points. Successful store managers provide their customers with exactly the right product at exactly the right price, whatever the channel, whatever the time, and with optimum customer interaction. That is what Intershop 7 can do.”
In addition to daily information events on the new software at the Intershop booth (Hall 6/Booth J14), Intershop will offer presentations at the following CeBIT events:
March 6, 2012, 10:10 | Webciety – Hall 6
The Future of Web Business – panel discussion
March 6, 2012, 14:10 | Webciety – Hall 6
Realtime Commerce – panel discussion
March 9, 2012, 16:10 | Webciety – Hall 6
SoLoMo Commerce – panel discussion
March 7, 2012, 10:30 | eCommerce Forum – Hall 6
Trends in Online Commerce
March 8, 2012, 14:10 | eCommerce Forum – Hall 6
March 9, 2012, 10:00–15:15
CeBIT Global Conferences – Convention Center
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Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.
This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.