International Study Confirms Search Engine Friendliness of Intershop Enfinity Suite 6

Enfinity achieved the maximum possible number of points in the study

  • Enfinity Suite 6 finished with the top grade in the test
  • Considering search engine friendliness from the very beginning results in maximum cost savings

Jena (Germany), June 10, 2009 – In the study, 20 e-commerce systems were tested on how well they take into account the requirements of search engine friendliness. Enfinity achieved the maximum possible number of points in the study.

You can read a detailed account of the study at

Search engine optimization is about understanding the way search engines work and putting this knowledge into use for websites so that the webpages are ideally found by search engines and thus listed according to the search query. This is also a factor crucial to finding products in online shops easily. Due to the significance it holds for the success of every online initiative, search engine optimization has developed into a technological online marketing discipline with a clear focus on strategy. The reason here is that most new customers are acquired by online retailers through search engines. This makes it important to pay attention to both technical and conceptional aspects from the very beginning. Otherwise, considerable work may have to be done subsequently.

“If you have not taken search engines into consideration from the very start, it will be cheaper to redo the entire online shop rather than trying to search optimize the current one”, says Jajja’s study author Jimmy Wirsborg.

The results prove the optimal use of synergies between the online marketing competence with over a decade’s worth of experience in software development for e-commerce systems at Intershop. The know-how of the online marketing team's specialists is being put to use directly in the further development of Enfinity Suite 6 because “SEO is not a discipline that works at the push of a button,” says Michael Machon, Director Product Management of Intershop’s Online Marketing team. “The new SEO features in Enfinity Suite 6 make it possible from the very start to publish websites that work consistently with search engines without requiring extensive modifications”. Some examples of integrated features that add to search engine friendliness are integrated data feeds to generate standardized XML sitemaps, an automatism that prevents duplicate content from being covered, and URL rewriting. Using the flexible rules of URL rewriting creates shorter and more relevant, so-called “speaking” URLs. Additional features include an HTTP redirect mechanism, link import and improved website interlinking achieving an optimal “Link Juice” for the website.

Thus, Intershop delivers one of the most internationally successful e-commerce platforms and online marketing know-how under one roof – either in the form of highly efficient online marketing services or within the scope of e-commerce software.

About Jajja:
Jajja Communications AB is a leading specialist in search engine optimization in Europe. Jajja has about 3,000 customers from 23 countries, among which are several large internationally well-known corporations. Jajja is based in Sweden.

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication