International Partner Day sets Stage for Intershop´s new Partner Strategy

  • Channel business to play even bigger role in e-commerce
  • New partner strategy presented at exclusive partner event in Frankfurt
  • Top managers from e-commerce gathered to discuss joint business perspectives

Jena, Frankfurt, Germany, October 17, 2012 – In Frankfurt, Intershop is hosting today and tomorrow its international partner day. At the event top managers from the e-commerce sector of Europe are gathering to discuss market trends and partnering opportunities. Donn Atkins, who led PartnerWorld, IBM’s worldwide partner program and was named 2005 “Channel Executive of the Year” by CMP Media (now United Business Media) and CRN (Computer Reseller News), presents current challenges in the channel business: ”In a business with an ever accelerating speed of innovation providing the technological expertise as well as the cultural skills to understand the market and the customers across the different cultures, industries, and technology is something no business can do efficiently in a long- or even mid-term by itself. Therefore, developing and living intelligent partner strategies will be decisive for business success. Channel business will play an even bigger role in e-commerce in the years to come.”

The international partner day results from Intershop´s new sales and marketing approach.  Jochen Moll, CEO of Intershop, stresses the importance of the channel business: “We consider partnerships the future of our business. A vital network of specialized partners provides our customers with the best choice of options when they look for the solution for their individual business. At the same time, Intershop and our partner mutually profit from more business opportunities based on the extended expertise and sales force of the partner network. Intershop is dedicated to set new standards in the partner business.”

Reflecting this focus, the full agenda includes presentations of Intershop´s new business partner and implementation partner programs, the product roadmap, and the award for the best early adopter program project. Conquering new markets is also focus of the presentation of Rudolf Scharping, former German minister of defence. As well respected insider of China, Mr. Scharping will provide the partner day attendees with valuable insights and inspirations of opportunities in the growth market China. But also proven experiences are shared during the event at the exclusive Villa Kennedy in Frankfurt. Markus Böhm, Head of Unit of long-standing German implementation partner dmc, will share experiences from the implementations of the first project with Intershop´s new e-commerce-platform Intershop 7, while Julian Thomas, CTO of Pottermore, will tell about the successful implementation of Intershop-software for the digital world for Harry Potter fans.

The Intershop International Partner Day is an event on invitation only. More information can be found during the event at or via twitter:

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication