Imbema Groep moves B2B commerce forward with Intershop

  • 180,000 items available via B2B technical wholesale site
  • New B2B online strategy puts customer first

Jena, Germany, 20 June 2017 – The Imbema Groep has taken sales for its group of technical wholesale businesses online across five sectors with Intershop. The new B2B web shop features 180,000 items, 35,000 of which are available from stock across the construction and infrastructure, gas, water and energy, offshore, maritime and mobility industries.

Jan-Willem Mantel, COO at Imbema Group explains, “Our customer needs to be able to obtain his information quickly and easily, and be inspired. He is key in everything we do. Self-service, self-control and automation are part of that. In other words: a well-functioning online environment, in which the customer can find information on products, prices, delivery times, pending orders, track and trace etc. With Intershop and our implementation partner Salmon we have achieved more in the last two months than in the past five years.”

Imbema Groep had previously started shaping an e-commerce strategy with its ERP supplier. Focused on the interface and IT infrastructure rather than the customer, the initiative soon ran into issues. Once implementation times became very protracted and it became clear that functionality was severely lacking, the project was scrapped.

Research by the Imbema Groep team revealed that fewer and fewer customers have a need for interaction with sales agents. More than 50% orientate themselves online and after that 93% wish to make the purchase online. As a result, the organization has become much more focused on inspiring the customer with success stories and facilitating the online purchase behavior.

The resulting multi-business site is based on Intershop Commerce Management 7.7 and Salmon’s Sellsmart solution, both of which fully integrates with Imbema Groep’s existing ERP application.

About Intershop

Intershop (founded in Germany 1992; Prime Standard: ISHA) enables the world’s leading manufacturers and wholesalers to digitalize, transform, and boost their businesses. Our e-commerce platform and cloud-based technology give B2B companies the power to establish and expand their digital presence, improve customer experience, and increase online revenue. With 30 years experience and a global presence, we help our 300+ clients turn products into profits, customers into business partners, and transactions into lasting relationships.

Intershop is built to boost your business. Learn more at


This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

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Mercedes Zaremba
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