2010 German Mail Order Conference: Intershop Highlights Emerging Trends and Current E-Commerce Success Factors

  • Intershop’s strategic partner GSI Commerce presents global trends
  • Manufacturers increasingly embracing e-commerce
  • New etailers leverage experience of large online stores

Jena, Germany, September 21, 2010 – Intershop Communications AG is presenting solutions and prospects for successful online business at the 2010 German Mail Order Conference. Introduced by Intershop management board member Peter Mark Droste, Steven C. Davis of US-based strategic partner GSI Commerce Inc. will discuss global trends and opportunities in e-commerce. Issues on the agenda include: What drives e-commerce – retailers or consumers? To what extent does e-commerce influence strategic changes in the organization? What fuels the success of major Web stores? Experience from the US and European markets will be a core feature of the presentation.

In “From Manufacturer to Retailer,” Volker John, Intershop’s Area Sales Director for the German-speaking countries, and Andrea Hassel of Gerhard Rösch GmbH will explain how manufacturers have achieved online success. Their presentation highlights the fact that today’s online stores are much more than just a sales channel. Andrea Hassel: “Seeing online stores merely as a means of generating revenue fails to do justice to today’s opportunities. Even pure manufacturers should leverage online options for brand management and customer service, which are pretty unrivalled for getting direct customer feedback on service and products.” Volker John stresses another aspect: “Every e-commerce project is an opportunity to improve business processes along the entire value chain. When managed properly, e-commerce creates value that extends far beyond mere sales figures.”

Attendees can arrange a meeting in advance via the Intershop website: https://www.intershop.com/de/veranstaltungsdetails/events/deutscher-versandhandelskongress-mail-order-world.html.


Topics and dates

  • The German Mail Order Conference is taking place together with the Mail Order World show from September 28 to 30 in Wiesbaden.
  • Wednesday, September 29, 2010, 12:40 p.m. to 1:00 p.m.: Keynote presentation: “Lessons from the US, Europe & Beyond… Global Trends & Opportunities in E-Commerce” by Steven C. Davis, GSI Commerce, moderated by Peter Mark Droste, Intershop
  • Thursday, September 30, 2010, 12:30 p.m. to 1:00 p.m.: Presentation: “From Manufacturer to Retailer – Using E-Commerce to Leverage New Revenue Potential” by Volker John, Intershop, and Andrea Hassel, Gerhard Rösch

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication