From traditional mail order business to multi-channel retailer: Intershop customer to present at Webwinkel Vakdagen 2017

  • 18-19 January, Jaarbeurs Utrecht

Utrecht, Netherlands, 17 January 2016 – Intershop customer Bakker will present at this year’s Webwinkel Vakdagen, which takes place on 18 and 19 January at Jaarbeurs Utrecht. Paul Geraeds, CEO at, will share how plant and gardening supply specialist Bakker transformed itself from a traditional mail order company into a successful multi-channel enterprise. Following the implementation of its new web shop based on Intershop, the company handles up to 35,000 orders a day from customers in nineteen different countries.

  • Wednesday, January 18, 10:15 - 10:45, Keynote B
  • Thursday, January 19, 16:15 - 16:45, Room 6

Intershop and its partners, inRiver and Target2Sell, will be exhibiting at booth # 26. They will be available to discuss how to create, implement and optimize impactful commerce strategies, how to unleash the power of true customer centricity, and how to achieve higher conversion rates through a better customer experience.

Further Intershop Partners exhibiting at the show include DeNieuweZaak (booth # 199), Incentro (booth # 242), and WeProvide (booth # 261).

Webwinkel Vakdagen is the premier tradeshow in the Benelux region to specifically focus on digital commerce. This year’s key conference topics include content, branding and engagement, customer experience, B2B, and cross border.

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication