Expert Advice for Online Customers

  • Intershop integrates advice solution from Smart Information Systems
  • Product advice and comparisons boost online conversion rates
  • E-commerce sellers increase revenues and customer knowledge

Jena, April 28, 2011 – The Intershop Enfinity Suite e-commerce solution combines the benefits of online shopping with the specialist advice normally associated with brick-and-mortar stores. Instead of asking customers to specify complicated product features, the Intershop Product Adviser recommends suitable products via a needs-based advice process. The system also suggests alternatives that best match the customer’s input, thus avoiding frustrating “no results found” pages. Including accessories in the advice allows retailers to achieve additional revenues through cross-selling. Buyer ratings and product tests are also incorporated. The technology deployed is based on solutions from Smart Information Systems GmbH.

The Intershop Product Adviser is a response to the problem of high abandonment rates and returns in e-commerce that occur when consumers are either uncertain, unable to evaluate product features, or overwhelmed by the number of products available. “Our solutions perform the role of an expert sales advisor – but in an online context.” Explains Markus Linder, CEO of Smart Information Systems, technology partner for Intershop Product Advisor.

Needs-based advice builds trust among consumers, who benefit from fast overviews of large product ranges unburdened by technical details, leading to more confident decisions. For sellers, this service lowers point of sale and hotline support effort while reducing complaints. Statistical evaluation of behavior analysis delivers extensive background information on customer wishes.

Successful online stores are already using the solution to provide advice, such as Deutsche Telekom (navigation), (consumer electronics), and (TV). For more references and information, visit


Go back

About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication