Jena, Germany, February 16, 2010 – Intershop’s new Enfinity Suite 6.4 software offers online store managers all the tools they need to monitor, manage, and increase Web sales. One example is the included Customer Information Center. Here, shop managers can measure user behavior, and monitor sales of entire sales channels, special product groups or individual products. Additionally, here is where effects of marketing campaigns, run in parallel for comparison purposes, become transparent. This way, continuous optimization of the online store becomes more efficient for shop managers. Based on that information, shop manager can change entire web pages or their components effortless and in real time by using the intuitive editor (WYSIWYG).
The packaged software’s modular concept enables implementation of e-commerce initiatives of every shape and size. Enfinity Suite 6.4 thus enables Shop Managers to create step by step a powerful E-Commerce solution uniquely tailored to their needs. This includes the integration of preferred payment methods, of search options and product recommendations, or order management.
In the area of product data management, shop managers profit from simplified authorization workflows, improved navigation, and user friendly content management. Besides minimizing administrative effort it also assures consistent product information for customers.
Thanks to Enfinity Suite 6.4, businesses looking to expand internationally can avoid the burden of additional software investment and extra maintenance overhead—the multi-client-enabled solution allows several websites to be operated simultaneously for different regions, while product data only needs to be entered once. Payment methods, currencies, shipping methods, and taxes can be customized to suit each country. The user interface also supports virtually every character set.
Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.
This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.