elero GmbH Antriebstechnik Provides a B2B Portal on Intershop Basis to Enhance Service and Reach For Their Specialist Dealers

  • Intershop Commerce Management 7.9 as the basis for customized e-commerce
  • Intershop Partner Experts in Motion supports elero with e-commerce consulting, specification, implementation, and operation.
  • Implementation of elero's digital transformation strategy with first integration of Akeneo's open source product information management system (PIM) with Intershop Commerce Management
  • Standard e-commerce features, an agile project approach, and a cost-efficient package for midsize companies were the key criteria for Intershop and Experts in Motion.


Jena, 28 August 2018 - For over 50 years, the name elero has been associated with drives and controls for intelligent building automation and industrial applications. This long-established German company now enables its partners, primarily craft companies in the manufacturing sector and component manufacturers, to assemble and order their products precisely and at any time in a B2B partner shop. Intershop's latest product version of Commerce Management provides the technological basis for this.

State-of-the-art components for opening and closing blinds or roller shutters, linear drives for solar panels or facade elements - companies with elero certification thus serve a market that is characterized by a high degree of individualization of project requirements. Finding the special parts that work together requires precise product information and sufficient experience in the industry environment.

Fewer telephone consultations in the customer center, always-on presentation of standard products, or the acceleration of recurring orders through shopping lists - all this is provided by the Intershop-based customer portal. The numerous B2B features already included in the standard Intershop solution enabled the implementation partner Experts in Motion to implement the specific elero requirements efficiently and cost-consciously within 6 months based on a delta analysis. In close cooperation with Intershop, Experts in Motion was able to create an interesting e-commerce package for the midsize company elero.

Interfaces to the open source product information management system from Akeneo and the INFOR ERP system allow deep integration of the Intershop Commerce Suite into the existing IT system landscape of elero.

Markus Klahn, COO of Intershop, reflects: "Elero is a good example of how manufacturers can improve reach and service with a cleverly designed sales strategy. The newly established shop for partners will help the renowned SME not only to secure but also to expand its international market presence in this specialized industry". 

Inge Rappold, Head of Marketing Communications at elero, is certain: "Our specialist dealers benefit from accessibility, user-friendliness, topicality, comprehensive product information and many clever features. The new online shop will contribute to a further increase in customer satisfaction."

Benjamin Rost, CEO of Experts in Motion, comments: "The Experts in Motion team is proud to support elero with its e-commerce experience in creating the partner shop and implementing the digital transformation. In addition to our consulting, design, implementation, operation and maintenance, we have been able to provide elero with a customized e-commerce platform with the Intershop Commerce Suite and the introduction of a PIM system. All in a package: agile, fast and cost-efficient."

Our case study provides more details to this story.

About Intershop

Intershop (founded in Germany 1992; Prime Standard: ISHA) enables the world’s leading manufacturers and wholesalers to digitalize, transform, and boost their businesses. Our e-commerce platform and cloud-based technology give B2B companies the power to establish and expand their digital presence, improve customer experience, and increase online revenue. With 30 years experience and a global presence, we help our 300+ clients turn products into profits, customers into business partners, and transactions into lasting relationships.

Intershop is built to boost your business. Learn more at www.intershop.com.


This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

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