Jena, Germany / Paris, France, June 2, 2014 – The Leading ski and outdoor specialist Ekosport has chosen Intershop's omni-channel commerce platform Intershop 7 to power its international online shop. The sports retailer, based in France, will replace an internally built e-commerce platform with the Intershop solution, rolling out the new website simultaneously in 15 countries including France, Germany, Italy, Russia, Spain and UK. The new website will be launched in late summer.
Simultaneously to the announcement of this new license client Intershop confirms its ambitious growth strategy for the French market. France is next to Germany, the UK, Benelux and the USA one of five strategic core regions, Intershop is focusing on. Intershop plans to double its local team and its French customer base by the end of the year, and is actively looking for new partners to help implement Intershop's market-leading commerce platform for B2C and B2B customers in the mid-size and enterprise market.
"There are huge opportunities as organizations continue to upgrade and reinvent their e-commerce channels and seek to deliver true omni-channel commerce experiences to their customers. For French organizations in particular, internationalization is a big issue, recognizing that they have to grow across borders to stay competitive," says Axel Köhler, Senior Vice President Global Sales and Marketing.
Intershop is currently strengthening its product business, putting a greater focus on distributing Intershop’s technology to small and mid-sized client segments and on gaining new clients through strong partnerships. These are supported by local, flexible sales entities in strategic markets like France.
Axel Köhler, comments the new marketing initiative in France: “As the only independent platform vendor and with a proven technology that stands out with its flexibility, scalability and innovative features, we are optimistic to gain a bigger market share in the dynamic French e-commerce market.”
Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.
This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.