Ehlert Optimizes Logistics Costs with Intershop

  • New commerce platform lowers total cost of ownership
  • Enables multi-channel strategy for the wholesaler
  • Can establish new online shops in a fast and professional way

Jena, Germany, 19 January, 2017 – Gustav Ehlert GmbH, the leading wholesaler of packaging, cleaning agents, hygiene clothing and spices for the food processing industry is migrating its commerce platform to Intershop in order to develop new sales channels and lower its total cost of ownership (TCO).

The family business, founded in 1924, stores more than 18,000 products in its own warehouse (more than 6,000 square meters) and delivers its goods via its own trucks and logistic partners. With around 80,000 annual transactions, more than 85,000 individual price lists and 750 suppliers, Ehlert needed a commerce partner that could optimize its logistics and distribution costs by selling related products online 24/7 and establish new online shops in a fast and professional way.

A traditional wholesale business, Ehlert has a huge number of transactions at high costs of which. The Company wanted to address that in order to continue the success of the brand which has already spanned four generations. With the expansion of its online business and a centralized customer interface that optimizes all customer transactions, Ehlert is planning to grow its annual revenue by 50 percent by 2020.

Axel Köhler, member of the board at Intershop: “Ehlert chose Intershop for its huge feature set and the ease with which new online shops can be rolled out. The TCO of its incumbent platform was too high for this new project, particularly in terms of agency and development time.” 

The implementation team at nubizz GmbH will have Intershop Commerce Management 7.7 live by the summer 2017, after which Ehlert will work on a customer centric wholesale strategy with several shops. Ehlert will also integrate Perfion for product information management (PIM) and Targit as its business intelligence (BI) Solution.

About Intershop

Intershop (founded in Germany 1992; Prime Standard: ISHA) enables the world’s leading manufacturers and wholesalers to digitalize, transform, and boost their businesses. Our e-commerce platform and cloud-based technology give B2B companies the power to establish and expand their digital presence, improve customer experience, and increase online revenue. With 30 years experience and a global presence, we help our 300+ clients turn products into profits, customers into business partners, and transactions into lasting relationships.

Intershop is built to boost your business. Learn more at


This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

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