EDEKA finds dmc digital media center and Intershop “SUPER”

  • Forward-looking shop design thanks to dmc and Intershop

Stuttgart, Jena, Germany, April 29, 2014 – EDEKA Minden-Hanover has redesigned its online shopping platform. Based on Intershop 7, the new layout was successfully realized on schedule thanks to e-business professionals dmc digital media center. Following the auspicious pilot phase which took place in 2012, EDEKA has now gained initial experience and unveiled its new online shop on Tuesday, April 1, 2014. The first orders have already been handled successfully. The e-commerce platform was developed for the largest regional company in the EDEKA Group by the Stuttgart-based internet agency dmc digital media center.

The EDEKA Group is the largest network of German retailers. EDEKA is a cooperative company whose supermarkets are managed by independent retailers. EDEKA Minden is based in the town of Minden, Germany. It employs 66,400 workers, including independent retailers, and has posted revenues of 7.3 billion euros, which means it has the highest sales of any of the seven regional EDEKA companies.

EDEKA loves food and dmc lives for e-commerce, making their cooperation a promising match.

EDEKA tested the possibilities of placing online orders for food products during an internal “research project” that lasted about two years. Developed on the basis of Intershop 7, the new online shop enables end customers to order food and other products from EDEKA and either pick up their orders from their nearest supermarket or have them delivered directly to their homes. The objective is to improve the quality of service for end customers and increase customer satisfaction and loyalty while boosting revenues.

The decision to enlist dmc as a new integration partner enabled EDEKA to create a forward-looking shop design. The automated supply of product data by EDEKA Minden and the additional integration of the IT systems of each individual market allows for an online presence that is constantly up to date.

The design and set-up of the online shop and multi-channel processes

dmc experts from various fields – consultants, designers, developers and project managers – came together to offer the complete chain of e-commerce services for EDEKA Minden. The focus was placed on three core competences:

  • Experts drew up the basic concept and designed the entire online shop in cooperation with EDEKA Minden.
  • At the same time, the project managers from dmc and EDEKA Minden developed a model of how the online shop and bricks-and-mortar stores could be connected effectively.
  • dmc also programmed the individual online shop on the basis of Intershop 7, besides implementing the screen design.


About dmc digital media center GmbH

dmc is Germany’s largest independent, owner-operated e-commerce service provider and specializes in successful online sales models. Based on their motto “Better E-Commerce”, dmc has been developing original and creative solutions since 1995 and providing an impetus for the digital economy. In 2014, the company ranks second among e-commerce service providers.

With offices in Stuttgart and Berlin, dmc digital media center GmbH has 260 employees. In 2013, the company posted fee revenues of 25.4 million euros. Its customers include Intersport, Klingel, Galeria Kaufhof, Versandhaus Walz, Kaiser+Kraft, Sunrise and Kodak, among others.

For more information on dmc digital media center GmbH, go to


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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication