Early Adopter Program Launched for Intershop 7

  • New Intershop 7 e-commerce platform available for selected partners prior to official product launch
  • Exclusive partner network to implement pilot projects
  • Platform already attracting an enthusiastic market response

Jena, Germany, February 9, 2012 – The early adopter program of the Intershop 7, the new e-commerce platform of Intershop, has started. Prior to the official market launch at this year’s CeBIT selected partners already can leverage in their pilot projects the full range of functionality the new e-commerce software offers, such as multi-dimensional, automated campaign management, storefront editing without programming or integrated A/B testing to analyze customer behavior.

Intershop’s international early adopter program is open to implementation partners with proven e-commerce expertise and selected projects. The program offers the early adopters special support from Intershop for the implementation of the innovative platform in those pilot projects. Thus, partners are making first hands-on experience with Intershop´s new e-commerce software generation and gain at the same time competitive advantage in the e-commerce market with this know-how. Among the early adopters are the Intershop implementation partners dmc, T-Systems Multimedia Solutions, Fenego, Brightstep, dotSource, SysIQ and DataSolution. Markus Böhm, Head of Unit at dmc said, “With its ability to simplify business processes, management, and design, Intershop 7 allows us to offer our customers real added value for their business. We believe that the new package delivers major competitive advantages.”

Henry Göttler, Management Board member at Intershop: “The response already received from the market validates our strategy of focusing on store managers. Interest is sure to grow further as the number of visible projects implemented increases. We aim to establish a strong international partner network right from the start in order to meet demand.”

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About Intershop

Intershop (founded in Germany 1992; Prime Standard: ISHA) enables the world’s leading manufacturers and wholesalers to digitalize, transform, and boost their businesses. Our e-commerce platform and cloud-based technology give B2B companies the power to establish and expand their digital presence, improve customer experience, and increase online revenue. With more than 25 years’ experience and a global presence, we help our 300+ clients turn products into profits, customers into business partners, and transactions into lasting relationships.

Intershop is built to boost your business. Learn more at www.intershop.com.


This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

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Heide Rausch
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