Jena, April 13, 2010 - The latest version of Intershop's Enfinity Suite has been included in the best 20 products in an IT innovation competition held by Initiative Mittelstand, an IT network for German SMEs. The competition is held under the aegis of Fraunhofer IUK-Technologie. This result underlines the potential of the e-commerce solution for mid-sized companies, which have wholeheartedly embraced the opportunities presented by online buying and selling. Although the chosen software must be robust, it also needs to be flexible in terms of meeting individual company requirements. With the focus firmly on the customer, Intershop's Enfinity e-commerce software package supports the requirements of mid-sized and large companies alike. Enfinity Suite 6.4 provides analysis and management tools that give store managers ongoing control over their online sales operations. These include an editor that enables simple, real-time modification of Web pages in WYSIWYG mode and allows store managers to respond flexibly to market changes. At the same time, it frees up resources.
"Our Enfinity product is frequently mentioned in the same breath as the big names in e-commerce. It's true that major players deploy Enfinity, but we are also delighted that our product is gaining increasing acceptance in the SME segment," says Peter Mark Droste, Management Board member of Intershop Communications AG.
Initiative Mittelstand has been conducting its innovation award competition since 2004. The competition often attracts entries from mid-sized companies themselves, as well as business giants, such as Google, Microsoft, QSC, and XING. To be nominated, the product must be particularly well suited to SMEs, feature a high level of innovation, and be of practical relevance.
Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.
This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.