dmexco: Leverage Practical Experience and Online Potential with Intershop

  • Guided tours of exhibitors on boosting conversion rates and online selling opportunities for healthcare companies
  • Practical tips on successful data feed marketing
  • Search and advice functionalities add better value in e-commerce

Jena, Germany, September 15, 2011 – Intershop and its partners are giving store managers and marketing decision-makers the benefit of their experience via a series of presentations and guided tours at this year’s dmexco conference. The e-commerce provider is attending the Cologne event together with its subsidiaries SoQuero and TheBakery, plus partners FACT-Finder and Smart Information Systems (Hall 8.1, Booth D-009).

 “10 Practical Tips to Boost Success in Price Search Engines and Product Portals” is the title of a presentation to be delivered by Björn Emeritzy, Head of Product Data Marketing at SoQuero (September 21 from 1.00 to 1.45 p.m., Hall 7, Room 1). The guided tour on conversion rates organized by the German Digital Industry Association (BVDW) will then be visiting the Intershop booth, where Alexander Neuhausen, Senior Presales Engineer at Intershop, will provide insights on securing a competitive edge (September 21 from 2.00 to 3.00 p.m., Hall 8.1, Booth D-009). The presentations will be rounded out by Hartmut Stumpf, Key Account Manager at Intershop, who will reveal how healthcare companies can achieve international growth through online sales (guided tour on September 22 from 1.30 to 2.30 p.m., Hall 8.1, Booth D-009).

 “Because it covers the entire digital value chain, dmexco provides valuable pointers for store managers. For example, they can learn from Intershop and our partners how improved online search functionality in their online shop and the use of interactive product advisors can add value in the online-selling environment,” says Volker John, Intershop’s Area Sales Director for the German-speaking countries. “Our integrated approach actually goes one step further because all digital channels also need to be linked to the point of sale or catalog sale. Today’s customers expect a unique shopping experience at every touch point."

About FACT-Finder

FACT-Finder® is Europe’s leading provider of online product search, navigation, and merchandising technology. The error-tolerant conversion engine is language-independent and used in more than 1,000 Web stores in many countries, including over half of Germany’s top 100 mail order portals. Depending on the offering, providers can increase sales by up to 25% almost immediately after implementing FACT-Finder.


About Smart Information Systems

Smart Information Systems is Europe’s leading provider of guided selling solutions offering needs-based product advice. Many major mail-order companies, including five of the ten largest e-commerce providers in the German-speaking world, already rely on our innovative Smart Assistant technology. Our solutions are based on semantic Web technologies and deployed in multiple categories, such as consumer electronics, appliances, tools, and much more. Online giants, including mail-order companies Otto and Baur, are among our longest-standing customers. The Smart Assistant technology enables businesses to offer their online customers professional buying advice and thus boost their conversion rate among users

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication