Digital brand management - Schmiderer & Schendl succeeds with a whitelabel shop of Dusyma Kindergarten GmbH

  • typical brand experience also reflected online
  • Fast market launch of the whitelabel shop due to existing master copy of the overarching brand
  • Implementation by Partner Experts in Motion

Jena, 27 September 2018 - For over 40 years Schmiderer & Schendl have been known in Austria for their commitment to products for a holistic concept of furniture, interior accessories and playground equipment. The target group of their product range are facilities for children as well as for the elderly, who can benefit greatly from stimulating materials for the cognitive, motor and didactic areas.

Implemented by Intershop's partner Experts in Motion, Schmiderer & Schendl now have a whitelabel shop at their service, which they use as a long-standing partner of Dusyma Kindergarten GmbH. Based on the already established Dusyma's online shop, the project had a shortened time to market.  The standard solution was extended with specific functionalities, for example in the area of payment methods, in order to take account of the special features of the Austrian market.

In addition to Dusyma products, Schmiderer & Schendl also sell their own assortment, making the complete range of play, activity and educational materials as well as furniture and outdoor play equipment available in the shop.

Markus Klahn, Intershop's COO, comments: "Intershop's multi-client solution is the perfect way to roll out an established sales channel in other markets. In combination with the know-how of our partners, it enables a rapid implementation of a growth strategy.

Benjamin Rost, CEO and founder of Experts in Motion, adds: "The challenge of the project was to make the established brand recognizable online. The expectation of loyal customers of Schmiderer & Schendl was the corporate division of the products into distinct topics, with added value information. The Intershop Commerce Suite already offered all the necessary features in the standard version, which led to a short project duration".

Further information about the project can be found in the corresponding case study.

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication