Jena (Germany), August 15, 2008 – Deutsche Messe AG, Germany's best-known and internationally extremely successful exhibition company, is to completely redesign and significantly expand the functionality of its Internet presence based on Intershop's Enfinity Suite 6.
The modern tradeshow portal will be available not only to all subsidiaries, but also for online presentations by individual exhibitors. It will use almost the entire array of standard Enfinity Suite 6 functions, including e-commerce transactions, comfortable content maintenance, and localization as well as the integration of external catalogue content and existing IT systems, internationalization, and globalization. The system will offer maximum failsafe protection and will be constantly expanded once it is launched, both regionally and in terms of its functionality.
Intershop will play a key role in the implementation project and will be responsible for long-term operational support for the tradeshow portal.
"After a thorough evaluation, we are convinced that we have found a standard solution with Enfinity Suite 6 that will meet our requirements to a significant extent," says Marcus Eibach, Divisional Manager, Marketing for Deutsche Messe AG.
Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.
This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.