Daily Fresh Food BV takes the next step in omnichannel food commerce

  • Importance of online sales grows in food sector
  • First joint project of Intershop with implementation partner De Niewe Zaak

Jena, 19 May 2015 - Daily Fresh Food in Limburg is the largest fresh produce supplier in the south of the Netherlands. With a selection of over 15,000 fresh and sous-vide products on offer, it daily serves a clientele of over 600 companies and organizations, ranging from pubs and restaurants to hospitals and care institutions.

In order to provide its customers with products that are both very fresh and of high quality every day, an efficient and user-friendly ordering process is crucial. Given the fact that the online outlet is constantly growing, Daily Fresh Food has taken the innovative step of creating a high quality and omnichannel-oriented new online shop that will be the central pivot in the ordering process. And it has selected the e-commerce agency De Nieuwe Zaak as its full-service partner to aid it in this project.

‘Daily Fresh Food has had an excellent relationship with its customers for many years,’ says Jurrien Kerstholt, CEO of De Nieuwe Zaak. ‘This new omnichannel solution is an innovation in the sector and demonstrates the company is doing everything it can to make customer-satisfaction even greater. De Nieuwe Zaak will adopt a multidisciplinary approach in assisting them to do this. We will use Intershop’s e-commerce software as a powerful and proven foundation, and work closely with inRiver’s PIM system to create maximum dynamism so that Daily Fresh Food can perform true online retailing. The whole package will be assembled within an experienced scrum team.

In view of the increasing number of online orders and the challenges of cross-border supplies and sales, Daily Fresh Food needed a solution that would guarantee the time-to-market and quality of both its products and its information. For the purposes of efficiency and flexibility, Daily Fresh Food, together with its implementation partner De Nieuwe Zaak, is integrating the additional PIM in all its back-end systems. This will allow it to control the product content and media at all times, with information being transferred seamlessly to the new Intershop commerce platform for the online shop and for all other channels of communication.

‘Daily Fresh Food selected the Intershop Commerce Suite because of the complete package of business features in the standard platform for optimizing the omnichannel commerce process. All customer groups and devices are managed simply from a central B2B commerce platform, which is seamlessly integrated with the existing ERP and the additional PIM systems,’ adds René Verspuij, Intershop Partner Manager.


About De Nieuwe Zaak

De Nieuwe Zaak is a leading e-commerce specialist. Using its philosophy that an online shop’s performance can always be improved, it assists its customers to achieve and exceed their e-commerce ambitions. Considering issues from the perspective of the end-customer, a multidisciplinary approach and providing quality and added value are always the key elements at De Nieuwe Zaak. Through our preference for pragmatic solutions that quickly lead to results, Strategy, Creation, Technology and Marketing are interwoven to generate a successful e-commerce formula. A professional team of over 80 experts helps De Nieuwe Zaak to create innovative and high quality e-commerce solutions where the focus is on returns for serious and ambitious retailers, wholesalers and A-brand manufacturers.

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication