CWS-boco Shines with New Intershop-Based B2B Online Store

  • Intershop Commerce Suite as platform for new international B2B online store
  • Individually tailored key-account stores with ERP and CRM integration for ultra-efficient procurement
  • Project expertly implemented by Intershop Platinum Partner diva-e

Jena, Germany, 19 October 2016 – CWS-boco International, a leading global provider of washroom hygiene and textile solutions, has launched a new B2B online store based on Intershop technology. At the heart of the new portal for business customers is the Intershop Commerce Suite, one of the top three digital commerce platforms across five key use case scenarios, according to a recent comparison study by IT research group Gartner. The new store solution was designed and implemented by diva-e, a high-end e-business service provider covering the entire digital value chain.

When the existing B2B system began hitting constraints, CWS-boco opted for the flexibility and exceptional scalability of the Intershop Commerce Suite. In addition to advanced B2B shops for its various subsidiaries, the company commissioned a number of individually tailored key-account stores. These cater exclusively to selected major customers, providing direct integration with back-end systems as well as custom branding and the relevant purchasing conditions. The result is a substantial improvement in the ease of procurement for large corporations with high order volumes. Long-time Intershop Business Partner diva-e used an agile process to develop tailored interfaces for SAP and Salesforce, provided customization of the key-account stores, and migrated all the relevant data from the old system to the new.

“Digital commerce is a key driver of our strategic business growth,” commented Alexander Krames, Team Lead E-Commerce at CWS-boco International. “A complete relaunch of our existing web store was absolutely essential in order to maintain our competitive edge. We’re extremely pleased with the new Intershop platform, both from a technological and a commercial perspective. Our B2B customers now benefit from a cutting-edge store and a more convenient shopping experience.”

Axel Köhler, COO of Intershop Communications AG, added: “The new solution for CWS-boco further underlines the strengths of the Intershop Commerce Suite when it comes to modeling complex B2B scenarios. With the new business portal and tailored key-account stores, CWS-boco is investing in the future of B2B commerce, giving it the tools to respond appropriately to changing customer needs.”

About Intershop

Intershop (founded in Germany 1992; Prime Standard: ISHA) enables the world’s leading manufacturers and wholesalers to digitalize, transform, and boost their businesses. Our e-commerce platform and cloud-based technology give B2B companies the power to establish and expand their digital presence, improve customer experience, and increase online revenue. With 30 years experience and a global presence, we help our 300+ clients turn products into profits, customers into business partners, and transactions into lasting relationships.

Intershop is built to boost your business. Learn more at


This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

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