Capturing New Markets – Intershop Software as Platform for a Successful Internationalization Strategy

  • International sales make store manager’s job far more complex
  • Centralized management and region-specific market conditions pose challenges
  • Industry analysts confirm Enfinity’s strong internationalization credentials

Jena, Germany, November 23, 2010 – Companies seeking to use the Internet to roll out their sales internationally are soon confronted with hugely varying market conditions. Different languages, character sets, and currencies are just the tip of the iceberg. Tax systems, payment methods and payment providers, shipping costs, and legal requirements also vary widely. However, businesses can leverage the challenges of new markets to their own advantage with Enfinity Suite 6.4, a software product that benefits from extensive experience gained from a host of international projects. Store managers can use it to centrally operate and manage multiple websites for individual regions and choose different layouts for different regions or run campaigns within a specific region. The required product data is maintained on the central system, thus avoiding duplicate effort.

Enfinity Suite 6.4 is designed for international deployment as standard. Internet addresses (URLs) are adapted and site maps generated automatically so that websites are highly visible to search engines in the various countries. A feed engine is also integrated into the system, which submits products to the relevant product search engines, ensuring that the online offering reaches a large audience. The respected industry analysts at Forrester recently confirmed the software’s superior functionality for international use.

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication